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What is the difference between a New User and a Unique User?

The Unique Users metric counts a distinct number of total users, including clients and prospects, who opened and used the app during a given period of time. Unique Users are only counted once, so you have a clean count of the number of people using your app.  The New Users metric counts the number of individuals who opened your app for the first time in the last 7 days.  

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